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Resume

I am a growth specialist, bullish on brand building with a focus on the short-term financial goals while keeping an eye on long-term value creation.

I have led successful multi-platform campaigns to create value for more than 50 brands with hands-on expertise in account management, digital, media, content, brand strategy and creative roles. 

Work
Experience

2021 - Present

Zero Point One Consulting | Independant Advertising Project Manager & Marketing Consultant 

Creating go-to-market strategies, brand identities, tech stacks and marketing campaigns for the next wave of potential Indian unicorns.

Agency Partners: Duet Design Studio, The Social Booth, Tesso Digital 

Presently working with Clients across various sectors including

Insurance Samadhan - Polifyx (Insurance); Findability Sciences - (Enterprise AI); Paytail & FlashPe - (Fintech); Gobbly (Retail); Zapatapp - (video + social); Giani's Ice creams - (D2C).

2018 - 2019

Sr. Manager - Key Accounts | Magnon Eg+

(An Omnicom Group & EG+ Worldwide agency)

Lead the Hewlett Packard Printer + Supplies category team. Created and executed the flagship 360 campaigns for HP Consumer Printer, Laser, Original Ink & Enterprise.

  • Transformed the 12 member account to be digital led, focused on new business, innovation and with a deeper Client-Agency integration.

  • Implemented new creative strategy including vernacular content and objective led innovative digital assets to increased engagement by ~19% & thousands of new leads annually

  • Led the entire digital business acquisition pitch for Goodyear Tires APAC, collaborating with 4 Eg+ offices overseeing 8 countries. Handled international campaigns for HP Turkey, Toyota EMEA, and Google India.

  • Handpicked to be a part of Eg+ Young Leadership program. Agency nominee for Impact Top 30 under 30 advertisers in India.

  • Oversaw an 11% increase in revenue YOY

2016 - 2018

Account Head | Creative Marketing Fix

Led a 15 member team that created integrated marketing campaigns for leading brands from Alcohol, Hospitality, Retail, E-Comm & Service industries.

Managed a total of 35 Clients including; Alcobew major Radico Khaitan Limited (4 brands), Adidas-Reebok, Uber, Dyson, Kajaria Ceramics, The Park Hotels, ISL- Delhi Dynamos FC, DLF, Rangriti - by Biba. 

  • 1965 by Radico Khaitan Ltd - Brand Identity, Launch and Marketing campaign pan-India to make it the fastest growing spirit in its category in FY2018 & Q1-Q2 FY2019

  • Adidas-Reebok: Led the digital + on ground activations to position Reebok Running Squad as the country’s largest community of runners, coaches and fitness enthusiasts across 9+ cities. 

  • Grubfest: Branding and Marketing partners for India’s largest premier food festival, with more than 3.4 million fan engagements during 1st edition. Led the digital activations and marketing collaboration for  Dyson’s successful launch in the country.

  • DLF: Helped increase average footfall at DLF’s premier commercial locations by ~18%. Branding and marketing partners for Downtown, DLF-GIC’s flagship commercial project with more than 11 million sq.ft

  • Scaled up from revenues of ~INR 3 million to ~INR 19 million annually

2014 - 2015

Brand Consultant | Creative Marketing Fix 

Led the Account Management team and helped lead Industry-first campaigns in performance marketing & brand monetization.

Clients : Budweiser, Corona, Hoegarden, The Lalit Group of Hotels, Kajaria Ceramics, Scentra, Mountain Spring, India Design ID.

2013 - 2014

Client Associate | The Prodsign Co 

Conceptualized, and delivered integrated advertising campaigns across print & digital platforms.

Clients handled: Bird Group, Aptus Windows, Paras Buildtech, Fortech Megastructures, Buniyad.com, Silverlake Infrasolutions, Sangam Courtyard.

Image by Bench Accounting

Work & Skills

Campaign Planning & Execution

Mainline | Digital | Social

Branding & Creative

Identity Design | Launch | Go to Market Strategy

Media

Planning | Execution  Performance Marketing

Digital

Website | Ecommerce | ORM

 SEO & SEM

Education

2015 - 2017

B.Tech (Electical & Electronics Engg) | MDU

CITM (rebranded as FET, Manav Rachna International University)

Certificate Courses

2021

Program Management Professional Certificate

Google

2021

Data Visualization with Tableau

Duke University

2016

Google Adwords Certification

2015

International Marketing in Asia

Yonsei University

2015

New Models of Business in Society

University of Virginia

2015

Introduction to Marketing

University of Pennsylvania

Old Books

Personal Interests

Outside of work, I love visiting the gym on top of being a keen runner. I compete in half-marathon events typically twice a year and I’m building up to my first full marathon.

I enjoy reading, hiking, adventure sports and backpacking. Over the past 6 years, I have solo travelled extensively across parts of India and Southeast Asia, polishing my skills as a part-chef, part-English language teacher and an occasional sustainability warrior.

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