Resume
I am a growth specialist, bullish on brand building with a focus on the short-term financial goals while keeping an eye on long-term value creation.
​
I have led successful multi-platform campaigns to create value for more than 50 brands with hands-on expertise in account management, digital, media, content, brand strategy and creative roles.
Work
Experience
2021 - Present
Zero Point One Consulting | Independant Advertising Project Manager & Marketing Consultant
Creating go-to-market strategies, brand identities, tech stacks and marketing campaigns for the next wave of potential Indian unicorns.
​
Agency Partners: Duet Design Studio, The Social Booth, Tesso Digital
​
Presently working with Clients across various sectors including
Insurance Samadhan - Polifyx (Insurance); Findability Sciences - (Enterprise AI); Paytail & FlashPe - (Fintech); Gobbly (Retail); Zapatapp - (video + social); Giani's Ice creams - (D2C).
2018 - 2019
Sr. Manager - Key Accounts | Magnon Eg+
(An Omnicom Group & EG+ Worldwide agency)
Lead the Hewlett Packard Printer + Supplies category team. Created and executed the flagship 360 campaigns for HP Consumer Printer, Laser, Original Ink & Enterprise.
​
-
Transformed the 12 member account to be digital led, focused on new business, innovation and with a deeper Client-Agency integration.
-
Implemented new creative strategy including vernacular content and objective led innovative digital assets to increased engagement by ~19% & thousands of new leads annually
-
Led the entire digital business acquisition pitch for Goodyear Tires APAC, collaborating with 4 Eg+ offices overseeing 8 countries. Handled international campaigns for HP Turkey, Toyota EMEA, and Google India.
-
Handpicked to be a part of Eg+ Young Leadership program. Agency nominee for Impact Top 30 under 30 advertisers in India.
-
Oversaw an 11% increase in revenue YOY
​
2016 - 2018
Account Head | Creative Marketing Fix
Led a 15 member team that created integrated marketing campaigns for leading brands from Alcohol, Hospitality, Retail, E-Comm & Service industries.
Managed a total of 35 Clients including; Alcobew major Radico Khaitan Limited (4 brands), Adidas-Reebok, Uber, Dyson, Kajaria Ceramics, The Park Hotels, ISL- Delhi Dynamos FC, DLF, Rangriti - by Biba.
​
-
1965 by Radico Khaitan Ltd - Brand Identity, Launch and Marketing campaign pan-India to make it the fastest growing spirit in its category in FY2018 & Q1-Q2 FY2019
-
Adidas-Reebok: Led the digital + on ground activations to position Reebok Running Squad as the country’s largest community of runners, coaches and fitness enthusiasts across 9+ cities.
-
Grubfest: Branding and Marketing partners for India’s largest premier food festival, with more than 3.4 million fan engagements during 1st edition. Led the digital activations and marketing collaboration for Dyson’s successful launch in the country.
-
DLF: Helped increase average footfall at DLF’s premier commercial locations by ~18%. Branding and marketing partners for Downtown, DLF-GIC’s flagship commercial project with more than 11 million sq.ft
-
Scaled up from revenues of ~INR 3 million to ~INR 19 million annually
2014 - 2015
Brand Consultant | Creative Marketing Fix
Led the Account Management team and helped lead Industry-first campaigns in performance marketing & brand monetization.
Clients : Budweiser, Corona, Hoegarden, The Lalit Group of Hotels, Kajaria Ceramics, Scentra, Mountain Spring, India Design ID.
2013 - 2014
Client Associate | The Prodsign Co
Conceptualized, and delivered integrated advertising campaigns across print & digital platforms.
Clients handled: Bird Group, Aptus Windows, Paras Buildtech, Fortech Megastructures, Buniyad.com, Silverlake Infrasolutions, Sangam Courtyard.
Work & Skills
Campaign Planning & Execution
Mainline | Digital | Social
Branding & Creative
​
Identity Design | Launch | Go to Market Strategy
Media
​
Planning | Execution Performance Marketing
Digital
​
Website | Ecommerce | ORM
SEO & SEM
Education
2015 - 2017
B.Tech (Electical & Electronics Engg) | MDU
CITM (rebranded as FET, Manav Rachna International University)
Certificate Courses
2021
Program Management Professional Certificate
2021
Data Visualization with Tableau
Duke University
2016
Google Adwords Certification
2015
International Marketing in Asia
Yonsei University
2015
New Models of Business in Society
University of Virginia
2015
Introduction to Marketing
University of Pennsylvania
Personal Interests
Outside of work, I love visiting the gym on top of being a keen runner. I compete in half-marathon events typically twice a year and I’m building up to my first full marathon.
​
I enjoy reading, hiking, adventure sports and backpacking. Over the past 6 years, I have solo travelled extensively across parts of India and Southeast Asia, polishing my skills as a part-chef, part-English language teacher and an occasional sustainability warrior.